工商管理 Business Administration

工商管理专业为适应海南自由贸易港发展需要，面向先进制造业及现代服务业，坚持立德树人根本任务，以“重实践、强基础、校企化、国际化、复合型”为原则，培养具备良好的职业道德和人文科学素养，掌握经济学、管理学、财务管理与信息技术等基本理论知识，具有商业分析及投融资管理等专业技术和技能，胜任企事业单位及政府部门管理工作，富有创新能力、可持续发展能力及国际化视野的应用型、复合型管理人才。

The Business Administration program is designed to meet the development needs of the Hainan Free Trade Port, targeting advanced manufacturing and modern service industries. Adhering to the fundamental mission of fostering virtue through education, the program follows the principles of being practice-oriented, strong in fundamentals, industry-integrated, internationalized, and interdisciplinary.

It aims to cultivate application-oriented and versatile management professionals who possess strong professional ethics and humanistic literacy, a solid foundation in economics, management, financial management, and information technology, as well as expertise in business analysis and investment and financing management. Graduates are capable of taking on management roles in enterprises, public institutions, and government departments, with strong innovation capabilities, sustainable development awareness, and an international outlook.

在自由贸易港政策红利推动下，工商管理类人才需求持续增长，就业前景稳中向好。主要就业方向包括：

企业运营与行政管理：企业管理专员、运营主管、行政主管等；

人力资源管理：从事招聘、薪酬、绩效、员工培训等相关工作；

市场营销与品牌管理：从事市场推广、产品策划、品牌运营；

财务与投资管理岗位：协助企业进行投融资分析、成本控制等；

跨境电商与现代服务业：从事国际贸易、跨境营销、电商运营；

政府与事业单位管理岗位：从事综合治理、企业服务、产业促进等工作；

创业与企业创新方向：具备商业模式设计、项目管理与企业运营能力，可自主创业

Driven by the policy advantages of the Free Trade Port, the demand for business administration professionals continues to grow, with stable and positive employment prospects.

Main Career Directions:

• Enterprise Operations and Administrative Management: Management Specialist, Operations Supervisor, Administrative Supervisor
• Human Resource Management: Roles in recruitment, compensation, performance management, and employee training
• Marketing and Brand Management: Market promotion, product planning, and brand operations
• Financial and Investment Management: Assisting enterprises in investment and financing analysis, cost control, and related functions
• Cross-border E-commerce and Modern Service Industry: International trade, cross-border marketing, and e-commerce operations
• Government and Public Sector Management: Roles in public administration, enterprise services, and industrial development
• Entrepreneurship and Business Innovation: Equipped with capabilities in business model design, project management, and enterprise operations, enabling independent entrepreneurship